On January 5, the 2021 China Ice and Snow Tourism Development Online Forum hosted by China Tourism Research Institute and Harbin Municipal People's Government was held. Representatives of some domestic ice and snow tourism cities, tourism industry experts and scholars, and representatives of travel-related enterprises participated.
The forum was simultaneously broadcast live on Chinanews APP, the official online live broadcast platform of the 2021 China Ice and Snow Tourism Development Forum, Ctrip.com, Ali Feizhu Travel, ZAKER, Bing Orange V applet, Douyin and other platforms. 840,000 netizens across the country watched it online. Harbin ice and snow tourism has attracted wide attention from all walks of life in China.
At the opening ceremony, Wang Zhaoli, member of the Standing Committee of the Provincial Party Committee and Secretary of the Harbin Municipal Party Committee, and Jia Yumei, member of the Standing Committee of the Provincial Party Committee and Minister of Propaganda, delivered a video speech, Song Qihui, deputy director of the Resource Development Department of the Ministry of Culture and Tourism, delivered a speech, and Dai Bin, Dean of China Tourism Research Institute, delivered a keynote speech. The opening ceremony of the forum was presided over by Cheng Xiaoming, member of the Standing Committee of the Municipal Party Committee and Deputy Mayor.
Wang Zhaoli, member of the Standing Committee of the Provincial Party Committee and Secretary of the Harbin Municipal Party Committee, pointed out in his speech: As the preferred destination of my country's ice and snow tourism, Harbin has unique conditions for the development of the ice and snow industry. Ice and snow culture and ice and snow sports have become Harbin's urban genes.
The theme of this forum is "300 million people go on ice and snow, 1.4 billion people welcome the Winter Olympics". It is to scientifically guide more people to understand, recognize, and participate in ice and snow tourism and snow sports, so as to fully integrate into the new The development pattern has found a breakthrough to cheer for the 2022 Beijing Winter Olympics. Jia Yumei, member of the Standing Committee of the Provincial Party Committee and Minister of Propaganda, pointed out in her speech: Heilongjiang will earnestly implement the development concept of "Two Golden Mountains and Silver Mountains", put ice and snow tourism into the core content of the construction of a strong cultural province and a strong tourism province, and strive to play the "ice and snow card" , Do a good job in "Icy Winter", vigorously cultivate the ice and snow economy, develop the ice and snow industry, strengthen the ice and snow tourism, and make every effort to build the "dual core industry" of Longjiang winter tourism and ice and snow economy.
I hope that experts, scholars, and industry representatives will have in-depth discussions and exchanges, and offer suggestions for the development of China's ice and snow tourism with the vision of the times and strategic thinking.